Brief Company Description | B2C eCommerce to deliver artisan gourmet products from Spain to Customers | ||||
What problem do you solve? | Bringing to the Consumers knowing the goodness of the Spanish Mediterranean diet, , from high quality and artisan Suppliers | ||||
Industry: | Consumer Products eCommerce | ||||
Date of incorporation: | May 2012 | ||||
City and Country: | Barcelona, Spain | ||||
Stage of the company: | Early Stage (I have a prototype, but I haven’t gone into the market yet or I have gone but I don’t have any traction yet) | ||||
Product | |||||
Who are your competitors | Other small & medium size eCommerce Gourmet sites with Spanish products in their Catalog : http://www.tienda.com http://igoumet.com http://www.spanishtable.com/ http://www.amigofoods.com/ http://www.oleolefoods.com/ (spaingoumet.com) | ||||
Why are you different/better option than the rest? | Our products are coming exclusively from Artisan Suppliers (not big Consumer Goods players), with high quality and exclusivity standards. These products are very difficult to find either on the Food retail chains or on other eCommerce gourmet players | ||||
Barriers to Entry / Intellectual Property | The main barrier to our competition is to obtain the supplier’s base and to be able to negotiate the supply contracts with those, really special, artisan suppliers | ||||
Risk Factors |
1. Reliability of the Suppliers: to avoid this, we are establishing relationship with more than one supplier for every product category. Also, we have a comprehensive contract to make a very close follow-up on the SLA, mainly regarding Logistics and Quality of the goods 2. Compatibility of the products with the FDA Regulations: to avoid this, we are taking care of the FDA registration process for Suppliers that are not exporting to USA and selecting some partners with current experience exporting to the USA 3. Delivery time to Customers: we will maintain a little stock on a Bonded Warehouse of all products with an expected high rotation (based on testing scenarios) and make shorten the delivery times using a very reliable and responsive Logistics Services network (airfreight, seafreight, bonded warehouse, parcel service) 4. Reliable Customer Care: to avoid this, we will establish a comprehensive Customer Care service through email, phone and chat | ||||
Monetizing Strategies | Selling your product / service | ||||
Financials | |||||
Some Numbers |
| Year 1 | Forecast Year 2 | Forecast Year 3 | Forecast Year 4 |
Gross Revenue | 3.232K EUR | 12.24K EUR | 34.124K EUR | ||
Expenses | 954K EUR | 3.963K EUR | 12.117K EUR | 30.885K EUR | |
EBITDA | -575K EUR | -731K EUR | 123K EUR | 3.239K EUR | |
Monthly Burn Rate | Around 60K | ||||
How much capital do you need for this round? | 450 K EUR | ||||
Use of new Funds (indicate percentage for every case) | 70%_ Marketing & Sales 5%_ Hiring team 5%_Internationalization 5%_Setting a new office / retail / manufacturing / warehouse 5%_ Supply chain 10%_Working capital | ||||
Marketing & Sales | |||||
How many clients or users do you have to date? | From 1 to 50 clients/users | ||||
Sales Channels | 100% Direct: affiliates, SEM, SEO | ||||
Market Size (what is your market? How big is it?) | Target Countries: USA, UK, Germany, Switzerland, Austria (English Speaking and German Speaking European Countries + USA) |