Today, Yintai Business Group and the Singapore high-end bird's nest brand THE RHEA signed a memorandum of business cooperation, marking the Yintai Business Group introducing of foreign top brands, integration of the existing Chinese mainland market boutique shopping malls, stabilizing sales channels, optimizing high-quality customer resources, improving the local brand and quickly fit consumers to increase market share.

As the mainland retail consumer industry enters the consumption upgrade cycle, consumer demand among consumers will increase from a low level to a high level, triggering an upgrading of consumer groups and consumption structures, and triggering products and services toward “quality, taste, and character”. The escalation of direction eventually led to the transformation of the entire social and business ecosystem.

As a high-end bird's nest brand, THE RHEA has a good reputation and commercial credit in Singapore. The "R" standard bird's nest represents the industry standard. In recent years, THE RHEA Ruyan has actively expanded the markets of East China and Southeast Asia. This commercial memorandum mentions that  RHEA Ruyan carries out product innovations and service upgrades for the Chinese mainland market, places more emphasis on offline experience and online sales channels, and accelerates digitalization of business processes, digitalization of services, intelligent transformation of supply chains, digitization of sales and marketing models.

Yintai Business Group hopes that cooperating brands will use digital technology to achieve multi-channel interaction with consumers and cover all aspects of consumer shopping and social networking. Not only does the consumer get a more complete customer experience, Yitai also narrows the distance between the brand and the consumer. At the same time, in the process of interacting with the consumer, the company obtains more complete consumer data and feedback, which will further guide Yintai's big data accurate fast marketing.